Valve has announced it will stop manually curating sales on Steam, replacing the practice with an automated recommendation system. The change, set to take effect early in 2027, aims to increase the number of games shown daily by more than ten times. This shift follows a broader effort to improve user experience and streamline the discovery process for gamers.
The move comes as part of Valve’s ongoing efforts to modernize its platform. By using automated algorithms, the company hopes to better match users with games they might enjoy, based on their browsing and purchase history. This change also benefits developers, as it allows for more efficient management of discounts and promotions.
A fall sale is currently underway on Steam, with Valve releasing an official trailer to prepare users for the upcoming discounts. The transition to personalized recommendations marks a significant shift in how games are promoted and discovered on the platform. The new system is expected to enhance both user engagement and developer visibility.
