Valve has announced it will discontinue its manual curation of special deals on Steam, effective early 2027. The company will transition to an automated recommendation system. This change will result in a significant increase in the number of games displayed daily, with a reported rise of more than tenfold.
Previously, Steam featured manually curated promotions such as the Weekend Deal and Midweek Sale. These events were designed to highlight specific games and offer discounts. The shift to automation aims to improve the user experience by personalizing recommendations based on player behavior. The new system will use algorithms to suggest games tailored to individual preferences.
This change marks a broader trend in the gaming industry toward data-driven personalization. Valve has been experimenting with AI and machine learning in various aspects of its platform. The move reflects a growing emphasis on efficiency and scalability in digital content distribution. The impact on user engagement and sales remains to be seen.
